Communication taking more of our time when technology makes it more efficient

Communication technology is a burglar who sells you a better lock.

Email removed printing and postage. Brilliant. It also made copying twenty people free, so we did. Scheduling links removed the faff of finding a time, which invited everyone to treat a diary like public grazing land. Now AI can produce a plausible first draft in seconds. Naturally, organisations are responding by generating twelve times the material and employing humans to inspect the slurry.

We call this productivity. Nobody totals the acts. A new system cuts the time required to write a weekly update by 80%. The update still goes out. Forty-seven people still receive it. Nobody now seriously asks why the bloody thing exists.

Cheaper communication genuinely spreads useful knowledge. It can include people once kept outside. The stupidity begins when we celebrate cost per message and ignore attention per message. Make interruption free for the sender and the receiver becomes an unpaid subsidy. Count decisions made, repeated questions killed and useful work finished. Shrink audiences. Name owners. Delete information emitted solely because emission feels productive. Fewer messages may be the feature.

A faster pipe full of unnecessary traffic is still a traffic jam. It just reaches your afternoon sooner.

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.