Creative people fail more because they try more ideas

Creativity & Communication

A high failure rate is associated with innovation, and aiming to reduce failure rates is not always a useful strategy. In the book Origins of Genius, : Dean Keith Simonton claims that the most creative people have the greatest number of failures because they try the most ideas.3 Creative geniuses don’t . have a higher success rate than their more ordinary counterparts do; they } just try more. This led the organizational psychologist Bob Sutton to suggest that companies should not punish failure but rather inaction.

Behavioural principles

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Processing fluency

Easy-to-process things feel truer, safer, and more appealing.

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Lateral thinking

Better solutions sometimes appear when we stop pushing through the obvious route.

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Base-rate neglect

We focus on vivid specifics and ignore the wider statistical odds.

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Creative people fail more because they try more ideas

Behavioural ideas at play in this post

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