Doing the right thing is still the best long-term strategy

Creativity & Communication

As Mother Theresa later said: “If you are kind, people may accuse you of selfish, ulterior motives; be kind anyway. If you are honest and frank, people may cheat you; be honest and frank anyway. What you spend years building, someone could destroy overnight; build anyway. The good you do today, people will often forget tomorrow; do good anyway,

You see, in the final analysis, it is between you and your God; it was never between you and them anyway.”

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.

Present bias

Immediate costs and rewards loom larger than future ones.

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Processing fluency

Easy-to-process things feel truer, safer, and more appealing.

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Lateral thinking

Better solutions sometimes appear when we stop pushing through the obvious route.

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Doing the right thing is still the best long-term strategy

Behavioural ideas at play in this post

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