Every era thinks it's the worst

John Stow saw London filling with new buildings, cramped tenements, migrants, money-seekers and traffic. He concluded that he lived in “the most scoffing, respectless and unthankful age that ever was”. The year was 1598. Four centuries have passed and the complaint could be read aloud in a local Facebook group without changing the punctuation.

Every generation believes its irritation is evidence of historic collapse. Newcomers are vulgar. Buildings are greedy. Young people show off. Rich people chase profit. The streets are too busy because people use the latest form of transport instead of moving about in the morally superior manner remembered from childhood. The details change; the emotional pleasure remains. Decline makes the speaker innocent. Somebody else arrived and spoiled the place.

This does not mean decline is imaginary. Name it properly. The rent doubled. The bus route disappeared. The market shut. Sewage entered the river on twelve recorded days. Those claims have dates, locations and people responsible for decisions. “London has lost its soul” has none of those inconveniences. It allows a person to condemn flats, bicycles, restaurants, tourists, offices and teenagers with one grand sigh.

I once heard a man complain that a coffee chain had destroyed the character of his high street. He was sitting in a different coffee chain, opened seven years earlier, which had apparently completed the journey from corporate invasion to beloved institution. His friend looked through the window at the new place and said, “The trouble is, people don’t want anything local any more. Anyway, shall we get another—”

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.