Good ideas come from volume

Idea 1: obvious.

Idea 4: the obvious answer with a dog.

Idea 7: obvious wearing sunglasses.

Idea 13: a pun involving batteries.

Idea 19: the same pun, improved enough to become dangerous.

Idea 24: impossible under the budget.

Idea 31: solves the wrong problem beautifully.

Idea 34: changes the problem.

Idea 39: combines 7 and 24, becoming both familiar and impossible.

Idea 42: silly in a way that reveals the product advantage.

Idea 44: the obvious answer with the dog removed.

Idea 47: technically possible and emotionally vacant.

Idea 51: two earlier fragments colliding by accident.

At 10.10, somebody tries to discuss idea 4. The discussion is stopped after two sentences.

At 10.35, repetition becomes visible. Twenty-six ideas belong to three families.

At 11.00, the group leaves the room and walks separately.

At 11.18, one person photographs a queue forming beside an unused entrance.

At 11.32, the photograph becomes idea 43.

At noon, generation stops. Eight options are impossible. Five solve an easier problem. Two are strong. One contains a bad pun everybody remembers.

No vote is taken.

The ideas are laid across the floor so cousins sit together. Idea 34 has no relatives. Idea 42 is kept beside the two sensible options.

At 14.20, the list is read from the bottom upwards. Three forgotten lines receive marks.

At 15.10, the strongest option is challenged by someone who joined after lunch.

At 16.30, no new lines are added. Two existing ones are combined.

At 17.02, the room booking ends. The marker pens go back into a plastic tub.