We lean on how something feels when making a fast judgment.
More quotesCorporate writing often sounds like nobody expects a human to read it. Perhaps the humans were removed during stakeholder alignment.
It begins with background nobody requested, introduces three abstract nouns and finally reveals the action beneath “at your earliest convenience”. The customer wants to know whether the train is cancelled; the company wishes to contextualise an operational challenge. Spoken aloud to one recognisable person, the whole performance becomes embarrassing.
Conversation is not slang sprayed over a memo. Nor is it inserting “Hey!” before an insurance rejection.
It is awareness of another mind: impatient, intelligent and busy doing something else.
Where will they become sceptical, confused or bored? What do they already know? Which question would interrupt the explanation? Good writing anticipates those moments because the reader cannot raise a hand. It puts the useful sentence where the question occurs, rather than three screens later under “additional information”.
Read the copy aloud to one imagined person. Remove ceremony. Break the breathless sentence. Replace “strategic enablement” with the thing somebody can now do. Keep necessary precision while giving the main action somewhere visible to live. Formal, technical writing can still feel conversational when expertise arrives as help rather than display. The reader is a participant, not a surface for words to land on. If the sentence would make its author sound possessed at lunch, rewrite it before publishing.