Homer Simpson on present preference bias

Future me is the most exploited worker in the organisation.

He gets the cancellation, the maintenance, the difficult conversation, the diet and the credit-card bill. Present me keeps the free trial and congratulates himself on strategic prioritisation.

Homer is funny because he makes the handover explicit. Most of us use respectable phrases: future sprint, later review, once things settle down. The delayed cost disappears linguistically while remaining fully employed economically.

Awareness does little at the hot moment. Immediate pleasure has colour and weight. Future inconvenience is a grey envelope addressed to someone with your name and no legal representation.

Businesses understand this perfectly when it suits them. Joining takes one tap; leaving requires archaeological research. Delivery is immediate; repayment has a charming relationship with next month. The present gets the sweetie while the future gets terms and conditions.

If the answer to one question changes, future you is being mugged: would I accept this deal if the inconvenience happened this afternoon?

Give that person rights in advance. Schedule the cancellation reminder when taking the trial. Reserve maintenance capacity before the launch panic. Book the hard conversation while courage is calm. Automatic saving and pre-commitment work because the future receives a claim before the present spends everything.

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.