We give extra weight to expert or high-status opinions, even when they may be wrong.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
We give extra weight to expert or high-status opinions, even when they may be wrong.
More quotesThe way options are arranged changes what people notice and choose.
More quotesIf an example comes to mind easily, we assume it is common or likely.
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