Too many options can create paralysis, delay, and regret.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
Too many options can create paralysis, delay, and regret.
More quotesWe judge things relative to nearby alternatives, not in isolation.
More quotesWe focus on vivid specifics and ignore the wider statistical odds.
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