This principle helps explain why people behave differently from what pure logic would predict.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
This principle helps explain why people behave differently from what pure logic would predict.
More quotesWe are often more certain than the evidence really allows.
More quotesWe focus on vivid specifics and ignore the wider statistical odds.
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