Other people's behaviour acts as a cue for what to do, buy, or believe.
More quotesExcerpt text
Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
Other people's behaviour acts as a cue for what to do, buy, or believe.
More quotesWe focus on vivid specifics and ignore the wider statistical odds.
More quotesExpectations change how the same experience feels.
More quotes