The advantage of being familiar with a number of accurate models of human

“Which model are we using?”

The pricing specialist says willingness to pay. The process expert says bottleneck. The culture consultant says trust; the technologist says missing automation. Each may be seeing something real. The trouble starts when familiarity is mistaken for completeness.

Collecting frameworks can become an elaborate hobby. People memorise names for biases and diagnose strangers without predicting anything or changing a decision. A model earns its keep by showing what should happen next and what evidence would prove it inadequate.

Take a subscription service losing customers. Habit suggests the product never became routine. Incentives suggest the introductory price attracted the wrong demand. Constraints suggest cancellation is easier than resolving a recurring failure. Those accounts recommend different tests. I would rather have three rough models competing over one live problem than thirty memorised definitions. State what each explanation predicts. Look for the observation that separates them. Keep the awkward fact that none explains, because that is often where the work begins.

By Thursday the cancellation interviews support two explanations and damage the third. The team updates its shortlist. Nobody receives a certificate for knowing the name of the winning model. The next test compares the remaining predictions against one week of actual cancellations.

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.