The benefit of breaking your presentation into shorter segments 100 things every

Creativity & Communication

in fact, it turns out that 20 minutes is an ideal amount of time for a presentation. Maureen Murphy tested this idea in an experiment. She had adults attend a 60-minute presentation at work. She then tested to see the difference in memory and reaction to a talk given in one 60-minute presentation versus the same talk given in 20-minute segments with short breaks in between. Dr. Murphy found that the people enjoyed the 20-minute chunked presentations more, learned more information immediately after, and retained more information a month later.

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.

Present bias

Immediate costs and rewards loom larger than future ones.

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Contrast effect

We judge things relative to nearby alternatives, not in isolation.

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Processing fluency

Easy-to-process things feel truer, safer, and more appealing.

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The benefit of breaking your presentation into shorter segments 100 things every

Behavioural ideas at play in this post

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