The biggest long term change in society being the growth in choice

In a few hundred years, when the history of our time will be written from a longterm perspective, it is likely that the most important event historians will see is not technology, not the Internet, not e-commerce. It is an unprecedented change in the human condition. For the first time -literally - substantial and rapidly growing numbers of people have choices. For the first time, they will have to manage themselves. And society is totally unprepared for it.

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.

Expectation effect

Expectations change how the same experience feels.

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Choice architecture

The way options are arranged changes what people notice and choose.

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The biggest long term change in society being the growth in choice

Behavioural ideas at play in this post

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