The importance of tailoring a presentation to the audience

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.

Processing fluency

Easy-to-process things feel truer, safer, and more appealing.

More quotes

Curse of knowledge

Once we know something, it becomes hard to imagine what it feels like not to know it.

More quotes