The labour illusion or why incompetence sometimes pays

The customer sees two locksmiths.

One arrives late, attacks the lock for forty minutes, breaks it, fits another and presents a heroic pile of parts. The second arrives on time, listens for three seconds and opens the door with one movement.

Now show the prices.

The first bill feels connected to visible events: minutes, sweat, damage, replacement. The second seems to charge a fortune for a wrist movement. Yet the wrist movement restored access to the customer’s home, preserved the lock and removed forty minutes of doorstep misery. Competence has made its own value difficult to see.

Charging by the hour formalises the confusion. Slowness produces inventory. Expertise removes inventory. The professional who avoids ten hours of trouble must explain why the absence of trouble costs money, while the bumbler can point to broken parts and forty billable minutes.

Hidden labour needs some visibility, but fake delay is a rotten answer. The expert can expose the diagnosis, risk avoided and years behind the shortcut without pretending the shortcut was hard today. Customers are really asking whether the ease came from indifference or mastery.

A peculiar market follows. The better somebody becomes, the less labour the buyer witnesses and the more the price resembles cheek. One locksmith leaves an intact lock and an argument about the fee. The other leaves sawdust, a replacement and a generous tip. Efficiency has improved everything except the story the customer uses to value it.

So itemise the invisible work: diagnosis, damage avoided, replacement avoided, call-out time, years of practice. The opening itself still took three seconds. That is the honest invoice.

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.