The phenomenon of wishful seeing

The deal required to save the quarter is always standing suspiciously close to the signature.

Wishful seeing is nastier than wishful thinking because it arrives before the argument. The thirsty student does not merely want the bottle; the bottle looks nearer. The exhausted walker does not invent a dislike of the hill; the hill presents itself as steeper. Perception has already included the observer’s appetite, effort and circumstances before the spreadsheet asks for an objective estimate.

Organisations are full of thirsty observers. Months of product investment turn polite user interest into “strong demand”. The deadline chosen by leadership makes the remaining work look manageable from the floor above and Himalayan from the desks doing Saturday. A cherished acquisition target develops delightful strategic fit the moment walking away would embarrass its sponsor.

None of this means perception is worthless. It means confidence is evidence about two things: the object and the person looking. Pressure, incentives and sunk effort belong in the analysis rather than being treated as moral defects other people possess.

Three questions help. Would the deal look healthy if the quarter were already won? Would the feature look promising if another team had built it? Would the plan look easy if the estimator had to do the weekend work?

Bias does not vanish. At least the thirsty person is now visible beside the bottle.

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.