The power of making it personal

Emotions get people to change their behavior. In his show Crowd Control, Dan Pink tried to get people to stop illegally using handicapped parking spots. When Dan’s team changed the handicapped signs so they has a picture of a person in a wheelchair on them, illegal parking in the spots didn’t go down – it topped altogether. Seeing a person’s face, thinking about how someone else might feel, made all the difference.

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Barking up the Wrong Tree: The Surprising Science Behind Why Everything You Know about Success Is

Eric Barker

Excerpt from

Barking up the Wrong Tree: The Surprising Science Behind Why Everything You Know about Success Is

by Eric Barker

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Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.

Affect heuristic

We lean on how something feels when making a fast judgment.

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Curse of knowledge

Once we know something, it becomes hard to imagine what it feels like not to know it.

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Price-quality heuristic

When quality is hard to judge, price becomes a shortcut.

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The power of making it personal

Behavioural ideas at play in this post

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