The word person being derived from the Latin word for a mask worn by an actor

Behavioural principles

Behavioural ideas at play in this post

Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.

Processing fluency

Easy-to-process things feel truer, safer, and more appealing.

More quotes

Narrative bias

Coherent stories feel truer than messy reality.

More quotes