The first number or idea we encounter pulls later judgments toward it.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
The first number or idea we encounter pulls later judgments toward it.
More quotesEasy-to-process things feel truer, safer, and more appealing.
More quotesSmall hassles and extra steps can sharply reduce action.
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