Other people's behaviour acts as a cue for what to do, buy, or believe.
More quotesExcerpt text
Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
Other people's behaviour acts as a cue for what to do, buy, or believe.
More quotesSmall hassles and extra steps can sharply reduce action.
More quotesRepetition in a stable context makes behaviour more automatic.
More quotes