We give extra weight to expert or high-status opinions, even when they may be wrong.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
We give extra weight to expert or high-status opinions, even when they may be wrong.
More quotesOnce we know something, it becomes hard to imagine what it feels like not to know it.
More quotesWhen quality is hard to judge, price becomes a shortcut.
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