Coherent stories feel truer than messy reality.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
Coherent stories feel truer than messy reality.
More quotesImmediate costs and rewards loom larger than future ones.
More quotesEasy-to-process things feel truer, safer, and more appealing.
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