Coherent stories feel truer than messy reality.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
Coherent stories feel truer than messy reality.
More quotesOnce we know something, it becomes hard to imagine what it feels like not to know it.
More quotesWhen quality is hard to judge, price becomes a shortcut.
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