If an example comes to mind easily, we assume it is common or likely.
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Behavioural principles
Short, plain-English explanations of the principles behind this post, with links to related books and examples in the archive.
If an example comes to mind easily, we assume it is common or likely.
More quotesSmall hassles and extra steps can sharply reduce action.
More quotesRepetition in a stable context makes behaviour more automatic.
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